• Mel Borins Creative
  • Mel Borins Creative
  • Mel Borins Creative
  • Mel Borins Creative
  • Mel Borins Creative

Mel Borins Creative

Mel Borins has two sides. On one hand he’s a well respected doctor with numerous speaking engagements and media interviews; on the other, he’s a creative musician, writer and photographer.

When he came to Madfatter he already had a website to handle the serious side of things but he was in serious need of a web venue to display his creative side. He wanted to post his articles, sell his photosongbook and link to his music on BandCamp. He also wanted to expand his social media presence by featuring a twitter feed on his website and to communicate with his users via a monthly email newsletter. Lastly, he wanted to keep his budget reasonable.

To satisfy his requirements, an existing responsive premium WordPress theme was purchased and custom tailored to match Dr. Borin’s brand. To assist him in communicating with his users I set up a free MailChimp account to send out email announcements and added a sign up form to the website that automatically syncs new users to his MailChimp lists.

This approach allowed me to meet the requirements of the project within a reasonable budget.